The EU’s internal market is a single market in which the free movement of goods, services, capital and persons is assured, and in which citizens are freely able to live, work, and do business. For businesses, the single market is a tool in which brings lower transaction costs, stronger competition and ensures that the products you sell won’t be discriminated against. However, despite these apparent benefits, barriers in the single market continue to exist and there is growing concern over the non-compliance of single market rules, resulting in a lack of trust between member state authorities and increased protectionism. There has also been a push from the EU institutions for stronger consumer protection rules which impact all economic operators trading within the EU sphere.
Whether a market for a specific product is fully harmonised or not, there are always remedies to trade barriers in an internal market. Whilst litigation appears to be the best option, our consultants have the know-how to address trade issues through targeted advocacy, which often leads to a quicker and more cost-effective solution. Our team has particular experience with sensitive sectors, such as alcohol, gambling, and children’s products, as well as consumer protection issues related to the direct and distance selling sectors.